BrandStrategy
DBH
Project Challenge
Brand Strategy
DBH, a skincare brand from the United States, entered the Vietnamese market in 2018 in the premium cosmeceutical segment—a relatively new concept in Vietnam at the time. ROOT was entrusted with addressing this challenge, tasked with developing the market entry strategy, brand strategy, and marketing plan.
The plans were meticulously developed and directly executed by ROOT’s founding team, ensuring a highly reputable brand with a distinctive identity in today’s highly competitive cosmeceutical market.
