{"id":5906,"date":"2023-06-30T19:01:51","date_gmt":"2023-06-30T12:01:51","guid":{"rendered":"https:\/\/rootagency.vn\/portfolio\/dbh\/"},"modified":"2024-12-10T23:33:46","modified_gmt":"2024-12-10T16:33:46","slug":"dbh","status":"publish","type":"humpton_portfolio","link":"https:\/\/rootagency.vn\/en\/portfolio\/dbh\/","title":{"rendered":"DBH"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns alignwide has-black-color has-text-color is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-humpton-gutenberg-container content-row light-section normal\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-text-color\" id=\"ecosystem\" style=\"color:#000000\">Project Challenge<\/h6>\n\n\n\n<p class=\"has-text-color has-x-large-font-size wp-block-paragraph\" style=\"color:#000000;line-height:1.1\"><strong>Brand Strategy<\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.38%\">\n<p class=\"has-black-color has-text-color wp-block-paragraph\">DBH, a skincare brand from the United States, entered the Vietnamese market in 2018 in the premium cosmeceutical segment\u2014a relatively new concept in Vietnam at the time. ROOT was entrusted with addressing this challenge, tasked with developing the market entry strategy, brand strategy, and marketing plan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"768\" height=\"468\" src=\"https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/Screen-Shot-2023-06-11-at-23.13.31-768x468-1.png\" alt=\"\" class=\"wp-image-4060\" style=\"width:554px;height:338px\" srcset=\"https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/Screen-Shot-2023-06-11-at-23.13.31-768x468-1.png 768w, https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/Screen-Shot-2023-06-11-at-23.13.31-768x468-1-300x183.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/c41983daa31872462b09-1-1536x579-1-1024x386.jpg\" alt=\"\" class=\"wp-image-4059\" srcset=\"https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/c41983daa31872462b09-1-1536x579-1-1024x386.jpg 1024w, https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/c41983daa31872462b09-1-1536x579-1-300x113.jpg 300w, https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/c41983daa31872462b09-1-1536x579-1-768x290.jpg 768w, https:\/\/rootagency.vn\/wp-content\/uploads\/2024\/03\/c41983daa31872462b09-1-1536x579-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<p class=\"has-black-color has-text-color wp-block-paragraph\">The plans were meticulously developed and directly executed by ROOT&#8217;s founding team, ensuring a highly reputable brand with a distinctive identity in today&#8217;s highly competitive cosmeceutical market.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","portfolio_category":[],"class_list":["post-5906","humpton_portfolio","type-humpton_portfolio","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rootagency.vn\/en\/wp-json\/wp\/v2\/humpton_portfolio\/5906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rootagency.vn\/en\/wp-json\/wp\/v2\/humpton_portfolio"}],"about":[{"href":"https:\/\/rootagency.vn\/en\/wp-json\/wp\/v2\/types\/humpton_portfolio"}],"wp:attachment":[{"href":"https:\/\/rootagency.vn\/en\/wp-json\/wp\/v2\/media?parent=5906"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/rootagency.vn\/en\/wp-json\/wp\/v2\/portfolio_category?post=5906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}